Akoya and Freshwater Pearl Valentine's Day News: "Girlfriend, Forget Flashy -- the Style in Today's Economy is Classic," says Reta

Los Angeles, CA (PRWEB) February 10, 2009 -- Akoya and freshwater pearls will set the tone for classic luxury gifts this Valentine's Day says Jeremy Shepherd, the man who sells more pearls on online than anyone in cyberspace at his online jewelry store PearlParadise.com (http://www.pearlparadise.com).

"People from all walks of life are cutting back - the economy reflects that," says Shepherd. "Even so, men will always remember their ladies on Valentine's Day. Many of them will buy from us because we sell the same akoya and freshwater pearl necklaces that the fancy jewelry stores sell - only our pearls cost 80 percent less."

Shepherd quotes a recent study from the National Retail Federation that shows even in households where earnings are $150,000 annually, Valentine's Day spending will drop 25 percent.

"It's not just budget-minded men who will choose the classic look of akoya and freshwater pearls for their ladies," says Shepherd. "The survey showed that even wealthy shoppers know that in this ailing economy, flashy is out and subdued is in."

Amazingly, notes Shepherd, "Even Americans who earn $10 million or more a year are turning their backs on flamboyant gifts, the study showed. Their gift-giving philosophy is like ours. Classy conservatism rules - and that makes pearls the ideal gift for any woman, no matter what her age or taste. Pearls are not just for dress-up. They look just as great with jeans."

The Wall Street Journal and USA Today have had a big hand in building Shepherd's reputation as a pearl retailer who deeply discounts high quality pearl jewelry.

Reporter Edward Iwata of USA Today said Pearl Paradise "sells high-quality pearls at lower prices to everyone from college students to investment bankers." Tara Siegel Branard, a writer for The Wall Street Journal, described Shepherd's core customer in her story as "the man who wants to buy a necklace for his wife, but knows it's $2,500 in a store but $350 at www.PearlParadise.com."

What are some examples of discounted akoya and freshwater pearl gifts?

•    For $215 - A 7.0 to 7.5 mm AA+ to AAA grade white cultured akoya pearls (http://www.pearlparadise.com/saltwaterpearls.html) necklace finished with a 14-karat yellow or white gold ball clasp.

•    For $95 - A 7.0 to 7.5 mm AA+ to AAA grade white cultured akoya pearl stud earrings set in yellow or white gold.

•    For $120 - A 16-inch 7.0 to 8.0 mm white cultured freshwater pearls (http://www.pearlparadise.com/freshwaterpearls.html) necklace.

•    For $270 - A white freshwater one-perfect-pearl, diamond-studded ring set in a 14-karat gold Tudor-style setting.

•    For $65- A 7.0 to 8.0 mm AA+ or AAA white freshwater pearl bracelet with 14-karat yellow or white gold clasp.

For more information about classic white akoya (http://www.pearlparadise.com/saltwaterpearls.html) and freshwater pearl (http://www.pearlparadise.com/freshwaterpearls.html) jewelry that make luxury gift giving affordable on Valentine's Day shop online at www.pearlparadise.com or call Shepherd's Los Angeles store at (310) 474-8788.

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